Cosmetics

Challenge

In the last years, the personal hygiene, perfumery and cosmetics (HPPC) sector has grown in Brazil, being one of the most promising in the country. Brazil is also one of the main consumer markets for these products, occupying the 4th position in the HPPC global rank, with 6,9% of market share. The moment is ideal for the export of personal hygiene, perfumery and cosmetics and for the entry of new companies in the Brazilian market. 
 

Solutions

Today, Brazilians spend about 1.5% of their monthly budget on HPPC products. With the increase in GDP and expectations of improvements in the economy, an increase in consumption is expected. The consumption of cosmetics and beauty products covers different social classes and, following global trends, it has also attracted different audiences such as men and seniors.
 

Result

In Brazil, hair and skin care has also become popular and attract consumers that seek for innovations and high quality products. Another growing trend in the HPPC Brazilian market is the green beauty, which includes organic, natural, vegan and cruelty free products. To meet so many demands, Brazilian companies have been importing HPPC products and raw materials.

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